Steriogram

Formed in 1999, Steriogram's first single release, Soccerstar was mediocre[citation needed] but upon the release of their second single, "White Trash" saw the group success soar. Like many bands, Steriogram toured New Zealand in a friend's van without any support crew, doing gigs where they could. In 2002, still unsigned, they joined several other New Zealand bands in the annual Boost Mobile School's Tour, playing for free during high school lunch hours to get exposure, as well as at bars at night.
Formados en 1999, el primer single de steriogram



In 2002, while recording at a rented beach house they were contacted by an American Label Scout for Capitol Records, who had come upon their music video for "White Trash" on the internet, and were signed to Capitol Records later that year.
2004 saw the release of their debut album, Schmack! which has seen six singles released from it.
There were two main factors contributing to Steriogram’s immediate success. Firstly, the national secondary school tour they went on helped to generate a wider fan base, as it allowed many who hadn’t heard of Steriogram before to enjoy their unique sound. The other factor was due to their internet site and the use of fans' loyalty. On the site fans were able to join up for the band’s newsletter and then eventually to what was known as a 'fan street pack'. This was sent to the fan via mail and contained promo CDs that had five of the tracks to be featured on their upcoming CD, and large amounts of stickers. This was where Steriogram relied on the support of fans, to hand out the promo CDs and stickers. These points proved to be very successful and rewarding for Steriogram as a new band.